Similar to how a flipbook works, GIFs rapidly display a series of images to produce the illusion of motion. More importantly, though, GIFs can be animated. Due to wide support across browsers and email clients, GIFs have been a popular image format since the early days of the internet. GIF, which stands for Graphics Interchange Format, is an image format developed by CompuServe in 1987.
Enter: Animated GIFs in email.Įmail marketers are increasingly turning to animated GIFs in email to provide extra visual interest in their messages. But with so much competition for subscribers’ attention, you need to get creative about how to entice readers to click through and care about your message. Enterprise Plan Boost collaboration and drive resultsĪs an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images.Litmus Plus Automate testing to ensure quality.
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